Why is it important to have a website as a salon owner?
There are many reasons why any business owner should have a website. We will focus on the top 4 reasons.
Customers shop and compare prices now more than ever before and the Internet offers a powerful, quick and efficient way to do so. If your competition is online, you should be there also. Your customers can go online 24 hours a day, seven days a week to get answers and information about your products and services. An online presence on the web is highly important because it allows existing customers, potential customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more information about your business and the products or services you have to offer.
Many salon owners believe an online presence with listing services such as Yelp, the yellow pages, salon seekers, findabeautysalon.com, and many other Directories are all they need for an online web presence. These listing services and directories are great, but should be mainly used as a tool to present your business website. When customers visit these listing services and directories to locate a salon they almost always select the salon that has either an established reputation, or the business with a professional website that is easy to understand. If a salon has an established reputation they most likely will have a website. The best way to establish a reputation for your product or service is by having an online presence. This increases word of mouth about your business, which all business relies on in order to increase new clientele and revenue.
Whether you own a tanning, hair, foot, or nail salon a website tells a potential customer that you’re a serious business owner. A well designed website lends legitimacy to your business and leads to increased sales. Consumers often think if a business does not have a website they are either not professional, or are not making money. A website is equivalent to your business card, but presents your existing and potential customers with much more information about you, and your salon’s products or services.
Produce online income
A website allows your business to produce an income 24 hours a day, seven days a week. You can literally generate an income while you are sleep. Many salon owners are not taking advantage of selling products online. The internet allows anyone to become an author. You can write an e-book or e-manual and place it for sell on your website. Because of the internet, people around the world would have the ability to purchase your e-book or e-manual and learn how to successfully start a salon instantly. How to start a salon business? Sounds interesting? In addition, you can also use affiliate programs to sell beauty products on your website.
Use your Website to educate. Potential clients want to know what you can do for them, or how knowledgeable you are about the services you provide. A website gives you the opportunity to sell yourself, your image, and your products or services. Besides giving customers information about yourself, also provide resources to educate them on why they need your products or services. Writing how to articles, or providing how to video is a way to inform and educate your customers about your industry and business product and services. You can also educate customers about other topics of interest such as personal finance, health instructions on how to lose 10 lbs, the best restaurants in town, buying a home, how to repair credit, etc.
Having a well designed website provides you with the opportunity of making a good first impression on a potential customer. An appealing website helps your potential customers visualize your products, services and personality. Very well written web content, images, colors, and the layout of your website is the key to increase the comfort level for new and existing customer.
Why are my Website Layout, Colors, and Content important?
It’s imperative to have the correct layout, content, colors, and design in order to maintain the interest of your website visitors, and to increase the search engine optimization for your website. The top three reasons a website layout, color, and content are important:
Optimizing web pages
Optimizing your web pages is the most important aspect of website design. An optimized web page loads rapidly so your website visitors can quickly get the information they had come for. The most artistic sites are not necessarily the most effective. Do not make your visitors wait while a Flash intro loads. It is a sure method of saying goodbye to them. You have a few seconds in order to impress, or your potential customer’s clicks away to another site. The average TV commercial is 30sec, and that is based on the attention span of the consumer. Your website is no different. It must be designed based on the customer’s perspective and buying patterns. We will provide you with the best optimized web pages which rapidly load on your visitor’s browser.
Colors play a huge factor in specific industries. Your website color should reflect your company’s image correctly. Business owners almost always create websites based on what they like instead of based on industry’s standards, and customer’s perspective and buying behaviors. If a business owner’s favorite color is pea green they make the mistake of incorporating it as the main color of their website instead of finding out what is the standard colors of their industry. Although many business owners are not aware, but color plays an important part of why consumers purchase a business products and services. For example, red is almost always avoided on financial advisory web sites as red is used in many cultures as a sign of warning. Blue and gray have always been good choices for professional web sites.
Content and Fonts
In order to get your website ranked high or rank as #1 you must understand what the web search engine requirements are. Every search engine has what they call a Spider which crawls around the web looking for key word phrases on a web page. The spider than take these key words and list them in order of where it was seen the most frequent. If the keyword phrase of your website is MAS Web Design & Hosting then everywhere the word MAS Web Design & Hosting is located should be in bold and in links. When a consumer types in MAS Web Design & Hosting it increases the chances your site will be the first one ranked in the search engines. The Spiders also like a lot of content on your website. Although this is a plus for rankings it can be harmful to your website if you have 1,000 pages for your consumers to look through. Too much information is never good in business. You must target your information and explain your business products and services in the most simplistic way.
Why use MAS Web Design and Hosting Services?
Fast, quality, reliable, and lowest prices. We will keep your website layout, content, and colors simple and according to your industry standards, and customer’s perspective and buying behaviors. You make money with your website, receive free search engine optimization (SEO), speed to market, low prices, high quality websites, you have full control of your website, unlimited pages, increase your clientele, etc..all within 24 hrs.
Can I Use My existing Domain Name with My new Website?
Yes, we will handle it for you.